The Definitive Guide of Graphics Design in 2021?

What is Graphics Design?

Graphics Design is the art of creating visual presentation and commission with the help of elements like typography, images and illustrations. A lot of company need graphics design for advertising and presentation. A lot of company hire graphics designers for branding their company. It helps the company to boost its profitability and popularity. 

Graphics design is not only worked on digital software. It is also work in papers, wall, furniture, etc. Graphic design is a centuries-old craft that dates back to Egyptian hieroglyphs and at least 17,000-year-old cave paintings. It is a phrase that originated in the print business in the 1920s. 

It continues to include a variety of tasks, such as logo design. In this context, graphic design is concerned with both aesthetic appeal and marketing.



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Types of Graphics Design

Even though they sometimes overlap, each style of graphic design necessitates its own set of abilities and creative methodologies. Many designers focus on a single type, while others concentrate on a group of related, comparable types. 

Designers must, however, be versatile and lifelong learners to change or add expertise during their careers, as the industry is always developing.


1.Visual Identity

Visual Identity
By ludibes

A brand is a connection between a company or organization and its target audience. A company's brand identity describes how it expresses its personality, tone, essence, memories, emotions, and experiences.

Visual identity graphic designers work with brand stakeholders to produce assets such as logos, typography, colour palettes, and image libraries that represent a company's personality.


2.Marketing & Advertising

Marketing and Advertising are used by the company for their advertising and marketing purpose. There are needs to catch up audience feeling on the graphics design.


Marketing and Advertising
By J.Chaushev


Example of Marketing Graphics Design

  • Postcards & Flyers
  • Magazine & Newspaper ads
  • Posters, Banners and Billboards
  • Infographics
  • Print and Digital
  • Vehicle Wraps
  • Email Marketing Templates
  • PowerPoint Presentation

Marketing Designers has excellent commission, Time management and problem-solving skills. They have a good typography knowledge for presenting and marketing their product. 


3.User Interface

The simple definition of the user interface is how the user interacts with a device and an application. There are easy, simple and comfortable for the users while using the product.
User Interface
By Mariko

Example of User Interface

  • Web Page Design
  • Theme Design
  • Game Interface
  • App Design
The UI is all about how the users interact with the screen, keyboards and mouse. The UI Designers focus on the user experience and on-screen graphics design elements like menu, buttons, typography, etc. 


4.Publication Graphics Design 

The publication is all about typography. The books, Newspaper, Newsletter, Directors, Magazine, Catalog, etc are some example of publication graphics design. 

Example of Publication Graphics Design

  • Books
  • Newspaper
  • Newsletter
  • Catalogues
  • Magazine
  • Annual Reports
  • Directories

The better way to make publication graphics design is all about typography and layout. Publication graphic designers collaborate with editors and publishers to develop layouts that feature carefully chosen typography and associated artwork, including photography, graphics, and illustrations.

Publication designers might operate as freelancers, as members of creative agencies, or as employees of a publishing organization.


5.Packaging Graphics

Packaging Graphics is also an important graphics design for a product. It is the form of the product. The packaging products needs clean and communicate to the users. 

Packaging Graphics
By MMX


Packaging designers come up with ideas, generate mockups, and print-ready files for a product. This necessitates a thorough understanding of print processes as well as an in-depth understanding of industrial design and production. 

Because packaging design encompasses so many disciplines, it's fairly uncommon for designers to be tasked with developing additional assets for a product, such as photography, illustrations, and branding.


6.Motion Graphics

Humans and movies have always been drawn to each other like moths to a flame. We are drawn to light by nature. Our eyes wander towards the glow in movie theatres, while driving by digital billboards with our phones in hand.


Motion Graphics are used in making video advertising. It is one of the best ways to interact the people with animation. Making motion graphics there are shoot lot of clips and edit on after effect and  VFX software.

Example of Motion Graphics

  • Advertisement
  • Animated logos
  • Trailers
  • Promotional Videos
  • GIFs
  • Banner
  • Video Games

Designers of motion graphics start by creating storyboards, then use animation, video, and traditional art to bring their ideas to life. A solid working understanding of marketing, coding and 3D modelling can be valuable advantages depending on the sector.


7.Environmental Graphics


Environmental Graphics
Via Artur Buzz

People are visually connected to places through environmental graphic design, which improves their overall experience by making areas more memorable, entertaining, educational, or easier to navigate.

Example of Environmental Graphics

  • Wall Painting
  • Decorating Office
  • Event and Conference Spaces
  • Retail Store Interior
Graphic, architectural, interior, landscape, and industrial design are all incorporated into environmental graphic design. Designers plan and implement their concepts in collaboration with professionals from a variety of industries.


8.Art & Illustration

Art and Illustration
By suxzero

Graphic arts and illustrations are frequently confused with graphic design, although they are not the same. Graphic designers and illustrators make original works, whereas designers develop works to communicate and solve problems. 

Example of Art & Illustration Graphics

  • T-shirt design
  • Graphic patterns for textiles
  • Motion graphics
  • Stock images
  • Graphic novels
  • Video games
  • Websites
  • Comic books

Art, ornamentation, and tale pictures are all examples of their work. Graphic arts and illustrations are not officially a type of graphic design, but they have been created in the context of graphic design and are no different from other graphics. Gurgaon-based graphic designer. 



Digital Software For Graphis Design


1.Adobe Photoshop

Adobe Photoshop is one of the popular software for edit raster images. It is developed by Adobe Inc in February 1990. Now it is one of the favourite software for graphics designers.


Adobe Photoshop
By Sandesh Tandan

Using Photoshop, you can make logos, edit photos, photo manipulation, making porters and banners, etc. Photoshop is easy to learn by beginners without any tutorials. 

Features of Adobe Photoshop

  • Raster Graphics
  • Easy to use and operate
  • Thousands of Plugins
  • Saves file in a different format
  • Customize every panel
  • Free to use

The easiest way to use photoshop with a shortcut key. In photoshop there are provided with a lot of secrets shortcut key which helps to saves your time. While making a graphics design we need some images so we can remove background from those images. But in Photoshop, it is so easy to remove background from images.

There are different methods to remove background from images such as using pen Tool, select subject tools, quick selection tools, colour range tools, magnet lasso tools, etc. 


2.Adobe Illustrator

Adobe Illustrator is the vector graphics software developed by Adobe Inc. It is founded on March 19, 1987. It is used for making icons, vector illustrator, fonts, GIFs, etc. 


Adobe Illustrator
By Sandesh Tandan

Adobe Illustrator is one of the favourite software for vector graphics. Vector graphics means making a beautiful illustrator using a lot of colour and gradient combination. While making vector graphics you need to have a reference raster image. 

Features of Adobe Illustrator

  • Making Vector Graphics
  • Pixel-perfect designs
  • Get access to Adobe Stock Assets
  • Colour Coordination
  • Organizing Files
  • Option for Free Transform
Since its debut in 1987, Adobe Illustrator has dominated vector drawing applications, quickly becoming one of Adobe's trifecta of industry-standard graphic design tools alongside Photoshop and InDesign.

Adobes continues to introduce new features and enhancements that will delight creatives, adding to the software's already excellent collection of capabilities.


3.Coral Draw

In the previous days, a coral draw o a popular software for graphics design. It is developed by Coral Corporation in 1984. The founder of the coral draw is Michael Copland

Features of Coral Draw

  • Tool for LiveSketch
  • Multi-screen
  • Clone tools for healing
  • The segments of Copy Curve
  • Gaussian blur characteristic
  • GU interface is touch-friendly
  • Mighty improvements to style
  • Import legacy areas of work

CorelDRAW is available for download on the CorelDRAW website. Users can try the software with a free trial version, they can purchase an annual subscription or they can purchase it for a one-time cost.



Visual Hierarchy in Graphics Design

Visual Hierarchy is a design principle, describing the organization of elements in a layout. Designers and developers use visual hierarchy to lay each element logically and allow visual absorption.


This indicates, that each subsequent element will be sized according to its relevance, on the top of the design in the largest font. This helps the user to understand the flow and determine the first place to look.


List of Visual Hierarchy in Graphics Design

Visual Hierarchy is a technique to rank and influence the order in which your users want to see it. By applying principles such as contrast, scale, balance etc., you can help establish each part in the right location and help the most important elements to stand out.


1. Size & Scale

One of the best ways to provide a visual hierarchy in a graphics design is to increase size, scale-up dimension, etc. The larger the object is, the more likely it will be noticed and the hierarchy will be promoted. 

The visibility and attention of those who are less significant can also be reduced with smaller elements. As a result, the visual hierarchy is pushed into the base of the elements.


2. Color & Contrast

Colour and Contrast are playing the main role in pro design. Felling on the design is provided by Colour. And the contrast makes a readable design.

Both of them are important while making art and creative design. Contrasting colours have a different effect in terms of visual hierarchy: they change the apparent distance. Light colours, which looks close to cool colours, will pop against darkening colours.

On the other hand, cool colours, which appear closer than warm holes, pop out on a light background.


3.Negative Space or Whitespace

To keep alive, we all need to breathe. Our designs and layouts rightly need to respire to feel lick and alive one of the fundamental techniques alive and that we might employ to do this is known as the absence of colour Let's have a look at it today.

There is a lot of white space in the world, and it's really useful. When you're making a design, you should use a technique. When it comes to layouts, it's critical to remember that putting together a design pattern that is appealing to the eye. 


Alignment

The position of elements about one another in terms of proximity and proximity to each other.  The distance between the two elements. Design ideas that complement each other. The concepts of alignment and proximity help to bring order to chaotic situations.

They assist us in consuming data because the text that is arranged in columns are referred to as alignment and proximity are simpler to read assist aesthetics the appearance and feel of a We comprehend design and utility.


5.Perspective

Perspective is one of the elements of visual design. It denotes depth in a two-dimensional image. Learn how to use perspective to connect with your audience.

Perspective is a two-dimensional representation of three-dimensional sizes and physical connections, as if from the viewpoint of the spectator. The fundamental characteristic of perspective is that objects appear smaller as they become far away from the observer.


6.Typography

Typography It's in every room we look at. The books we've read and the websites we've visited even in daily life on street bumper stickers, signs, and merchandise a package Simply described, typography is the study of letters.

It can also affect the text's style or look. This refers to the skill of manipulating text something you most likely do regularly whether you make documents or another kind of papers job, school, or personal projects. 


7. Reputation

Forget everything you know about design, and then remember all of it because we’ve already covered some things necessary to move on. What we covered in the last part of this course was how a visual hierarchy adds clarity and emphasis to the right parts of our design.


But we all know design is a bit more involved than just hierarchy. We can also create consistency in our designs, and a great way to do that is with repetition.



8.Rule of Third

Rule of thirds is a design principle that applies to composition, by composing an image using the rule of thirds, designers draw the viewers eye to a point of interest, even if there are lots of things going on around it.

Rule of thirds is easy to follow, designers use a grid structure to divide images into nine parts. The points where the vertical and horizontal lines meet are where your focal point should be.



Free Courses of Graphics Design

Udemy: Udemy helps firms prepare for the ever-evolving future of work. Our curated collection of top-rated business and technical courses provide enterprises, governments, and organizations the capacity to grow in-house knowledge and fulfil employees’ desire for learning and growth.

Coursera: A Coursera Specialization is a collection of courses that will help you master a certain skill. To begin, enrol in the Specialization directly or study its courses and select the one you want to begin with. When you enrol in a course that is part of a Specialization, you are immediately enrolled in the whole Specialization.

Skillshare: We've seen time and again at Skillshare how the apparently simple act of creating can be a driver for development, transformation, and discovery in people's lives. We aim to encourage and increase the type of creative experimentation that leads to greater expression, learning, and application.



FAQ About Graphics Design

Ans. Graphics design is the art of making visual presentations and commissions using materials like text, photographs, and drawings.

Ans. Adobe Photoshop, Illustrator, and Coral Draw are one of the best digital software for graphics design.

Ans. Udemy, Coursera, Skillshare, etc are the best platform to learn graphics design for free.

Ans. Visual Identity, Art and Illustration, Environmental Graphics, Marketing & Advertising, User Interface, Publication Graphics, Packaging Graphics and Motion Graphics are the 8 types of graphic design.

Ans. Size & Scale, Color & Contrast, Negative Space, Alignment, Perspective, Typography, Reputation, and Rule of Third is one of the important Visual hierarchy in Graphics Design.


Sandesh Tandan

My name is Sandesh Tandan from Nepal. I am starting blogging 2 years ago. And now blogging is my full part profession.

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