Forget about Twitter, Instagram and Facebook. Linkedin is the biggest business to the business social network in the world. So if you want to be there and you want to be successful on Linkedin then it's important that you have a good Linkedin profile. In order to have a good profile, we want to review 5 key factors.
1. Profile Pictures
The first thing is your profile picture. Your profile picture is very important because on the basis of your profile picture people will want to connect to you or offer you business proposals or maybe offer you a job.
Now, if you don't have a profile picture or if it's outdated then you really have to work on that. What do you need to have a good profile picture? Well, the first thing is that it has to be close up. Look into the camera, smile, have a neutral background and dress appropriately, wearing minimal jewellery and accessories and certainly no headwear or sunglasses.
2. Simple Cover Image
Now, another thing that you can do is to also update your background picture on Linkedin because few people do that. And standard, by default you have like this blueish background image which is a little bit boring
So you can update that. And it's really easy and it really helps you to get an even more professional look on Linkedin. So let me give you an example of a background picture For instance here"s an example of Tara Hunt.
She's a market researcher and strategist and she communicates that perfectly is this great background picture. So make it work for you.
3. Good Headline
The third thing you want to do is to have a look at your headline. Your headline is the piece of text that comes below your name. And your headline you have to see that as an ad as the title of an ad.
It has to you know draw the people into your profile and make them want to read more about you. Now per default, Linkedin uses your job title there. There's nothing wrong with that but sometimes that can be a little bit boring.
Like marketing assistant or sales manager or whatever. So there's a simple rule that you can use to enhance to make your title better on Linkedin. And that's to use your job function and company name + most important keywords + Zing factor.
4. Strong Summery
Now the third thing you want to do is to write a strong summary. The summary is the piece of text that you can find below your title. In your summary, you can explain what your skills are, what your strengths are.
For instance, if you are a sales manager, then you can explain in your summary how you can help other people, how you can help businesses to grow or what solutions you can offer to them. Also in your summary, you can add social proof.
Now that is very very strong. You can add links to your website, to a blog, a slide share and you can even add youtube videos there.
5. Create Results Driven Work Experience
Work Experience is the most important part of a Linkedin Profile. It can give you the job you want. Work Experience is only one way to get a good job for you. In a Work Experience, there are contain the title of the work, Company Name, Description, Working Period, and location.
You can add multiple work experiences on LinkedIn. For eg: I am a blogger, Graphics designer, and YouTubers. So, I have added all this Work Experience on Linkedin. There are many options you can get on edit experience. It is not a difficult task to add work experience on LinkedIn.